Epic Rights

AC/DC, one of the most influential hard rock bands of the 70s, 80s, 90s and 2000s. A global music phenomenon led by Iconic showman and guitarist Angus Young, the group has remained one of the world's most dependable concert drawcards.

In 2015/16 EFM became the official Australian & New Zealand merchandise partner managing the 11 sold out stadium concerts, the official online store and global manufacturing partner for their 88 show Rock or Bust world tour.

LIVE NATION x ONE LOVE x HARDWARE GROUP

Committed to throwing a world class event across multiple stages, Festival X brings together three powerhouse festival and party producers. Catering to music fans with all styles of music, including an incredible selection of: Hip Hop, Electronic and Pop music from overseas and Australia!

The Arnold Sports Festival is Australia’s largest fitness expo and multi-sport festival with over 40 different sporting events and activations, over 10,000 professional and amateur competitors; and over 60,000 visitors attending the three day schedule jam packed with activities for all sports lovers, families and fitness fanatics alike.

It has become a highlight of Arnold Schwarzenegger's mission to bring his Fitness Crusade to the world, encouraging people of all ages and abilities to take part in sport and activities that promote fitness health and well-being.

EFM Brands is proud to be the official licensee with this great event and global icon.

Hardware has been synonymous with the electronic music scene in Australia for over 25 years. Founder of iconic dance festivals such as Stereosonic and promotor of global stadium touring Dj’s such as Armin Van Buuren, Tiesto, Swedish House Mafia and Calvin Harris. The EFM and Hardware relationship is now in it’s 10th year.

EFM Brands is the current Merchandise licensee of Dreamstate, Istoria, MARLO, and It’s a fine day, all multi city touring events.

TENNIS AUSTRALIA

The MasterCard Hopman Cup is an annual international eight-team indoor tennis tournament held in Perth Australia. The tournament is an important lead-up tournament to the Australian Open each January as part of the Australian Open Series.

EFM Brands are the official licensee and manage all parts of the merchandise operation from design, manufacturing to on the day live sales pre and post event.

United States Tennis Association

In 2017 USTA (United States Tennis Association) the national body for tennis in the United States launched Net Generation. A youth tennis program aimed to help produce the next era of tennis champions.

A ground breaking and unprecedented program, EFM Brands are the official product supplier, continuing their global brand partnerships and supply chain management.

AUSTRALIAN FOOTBALL LEAGUE AND EPIC RIGHTS

They are the giants of their respective fields and have two of the most fanatical, dedicated fan bases imaginable. Legendary rock band KISS and the biggest sporting club in Australia, the Collingwood Football Club, teamed up to produce a very special, one-off commemorative T-shirt – KISS MAGPIE ARMY. This collector’s item was produced to celebrate the iconic band’s return to Australia to perform for the “KISS Army” as part of their 40th anniversary world tour.

EFM was responsible for the manufacture and retail distribution of this iconic co brand. It’s was a match made in heaven!

PROFESSIONAL BULL RIDERS

Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization with more than 1,200 registered cowboys from the United States, Canada, Mexico, Brazil, Australia and other countries.

LIGHT WARRIOR

Wanderlust is a brand focused on health and wellbeing for the mind, body and soul. One of their most iconic events is the Wanderlust 108, which is full day celebration in support of the mindful movement, featuring a triathlon unlike any you’ve ever known. They bring together three intentional activities: a 5km walk/run, an outdoor yoga flow class, and a guided meditation, alongside an array of personal development based experience, such as acroyoga, Aerial Yoga or hooping.

Doherty’s Gym is arguably the most iconic gym brand in Australia. Originating in 1994 in a small warehouse with a truckload of worn out equipment, zero members and a dream, the brand has worked hard to become a powerhouse in the fitness industry. From hosting a range of fitness and charity related events, building a membership of professional athletes and celibrities to creating a merchandise brand that can be spotted in almost any suburb.